Alfa Romeo & Maserati Announce Collaboration & Reveal BottegaFuoriserie, A Workshop Beyond The Series

SAUDI ARABIA: Two titans of the European, specifically Italian, automakers have come together to announce a collaboration. While these two brands have found themselves on opposing sides due to their fierce competition in trying to outdo each other in developing the best sports cars, the announcement of their collaboration is equally exciting. 

The BottegaFuoriserie is expected to be a joint creative hub developed by both companies, dedicated to bespoke craftsmanship, racing innovation, and limited-run cars. The name BottegaFuoriserie literally translates to a “workshop beyond the series.” This collaboration aims to develop cars that are personalised and well-crafted rather than being mass-produced.

Understanding BottegaFuoriserie

The name BottegaFuoriserie has several pillars that support this collaboration. 

• Bottega: This pillar works as the primary creative studio that will be in charge of designing and building “few-off” models.

• Fuoriserie: The Fuoriserie pillar will be responsible for adding personalisation to every build. They will assist clients in customising the production cars down to the finest details.

• Corse: The Corse pillar will be responsible for working on performance and focusing on motorsport expertise with advanced engineering.

• La Storia: The La Storia pillar will be in charge of restorations and preserving the legacy of both Maserati and Alfa Romeo cars.

The purpose of this collaboration is to develop more than just cars. The idea is to tap into artistry and create a studio that can tell stories with automobiles.

What Comes Next?

The collaboration has not yet announced any new models under the BottegaFuoriserie banner. It is expected that the cars that come out of this collaboration will be a lot like the Maserati MCXtrema or the Alfa Romeo 33 Stradale, meaning the models will be highly customisable and ultra-limited. And on the other side, the “La Storia” pillar will work as an archival wing focused on restoration.

FAQs

Q1) What brands make up BottegaFuoriserie?

A) The BottegaFuoriserie is a collaboration between popular Italian automakers Maserati and Alfa Romeo.

Q2) Where is the BottegaFuoriserie based?

A) The BottegaFuoriserie is based in the famed Motor Valley of Italy, which is also the home of both of its parent brands.

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