Chinese Automaker ROX Launches New Flagship SUV Adamas At Abu Dhabi

SAUDI ARABIA: The Chinese automaker ROX has recently launched its new flagship global SUV called Adamas at the Emirates Palace in Abu Dhabi. The launch positions ROX as a serious global contender in the premium automotive market. The ROX Adamas is an exquisite SUV built using the design philosophy of combining the “refined power” of advanced electric performance and handcrafted luxury. The car is powered by a dual motor setup along with a range extender, which brings the total electric range of this car to over 1,226 km. The electric motors offer a power output of 475 hp, which makes them powerful enough to handle both on and off-road driving.

ROX Adamas: Design Highlights

One of the most important design highlights of the ROX Adamas is that the car’s design is inspired by the Middle East. The golden dunes and blue coastline of the Middle East have been used as a design inspiration for the Adamas. The front fascia of the car has a striking design led by the Diamond-mesh grille, which adds a memorable touch to the car. LED matrix headlights also add a nice width to the car, along with the panoramic glass roof, which enhances the car’s luxurious feel. Lastly, the flush door handles offer both aerodynamic and aesthetic benefits, creating a very cohesive vehicle.

ROX Adamas: Cabin Tech Highlights

The interiors of the ROX Adamas continue the story of luxury with a handcrafted touch. The seats are made of Nappa leather leather and the cabin feels very spacious and comfortable. In terms of tech, there’s a high-definition infotainment display in the cabin with smart connectivity integrated. There’s advanced multi-zone climate control along with wireless charging, USB-C ports, and an in-cabin AI voice assistant. There’s also a 360-degree camera with ADAS features for drivers.

FAQs

Q1) When will the ROX Adamas launch?

A) The ROX Adamas will start deliveries in 2026, starting from the UAE. Before that, the car will be available for test drives at dealerships.

Q2) What is the price of the ROX Adamas?

A) The brand has not revealed the price of the ROX Adamas as of yet. However, the information may be released shortly by the brand.

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