New Luxury EV Brands MHERO and VOYAH Launched in Saudi Arabia Led By A Partnership Between Dongfeng And Al Ghurair

SAUDI ARABIA: The Middle East division of Dongfeng has signed a strategic partnership with the Al Ghurair Group to use their EV expertise and Al Ghurair’s existing hold over the Saudi market to create two completely new brands of luxury EVs that align with Saudi Arabia’s Vision 2030.

The brands VOYAH and MHERO are expected to feature a range of robust, high-performance hybrid and SUV cars that will have luxurious interiors with the latest technology and performance that’s commendable both on and off-road.

The two companies, Dongfeng and the Al Ghurair Group, have signed a three-year agreement to launch VOYAH and MHERO. The primary focus of these two car brands will be on luxury EVs, as it is a crucial component of Saudi Arabia’s Vision 2030 that aims to put luxury electric vehicles on local roads.

VOYAH: Luxury Cars With a Green Edge

Dongfeng’s high-end EVs are manufactured under the VOYAH brand name, which already competes with known names in the luxury car scene worldwide. These cars are characterised by their sleek designs and luxurious interiors that feature modern technologies like artificial intelligence and smart driving tools. VOYAH was launched in 2021, and this strategic partnership with the Al Ghurair group will see the brand make its presence known across the Saudi market. The flagship cars from VOYAH include the FREE SUV and the VOYAH Dream MPV, both of which are fully-electric cars.

MHERO: High-Performance SUVs With Polished Designs

MHERO cars are mainly for people who love adventure and want SUVs that have excellent off-road performance. With top-level tech and smart driving systems, these cars are the perfect combination of powerful performance and elegant design.

FAQs

Q1) Which brands will be launched by Dongfeng and Al Ghurair Group?

A) The three-year agreement between Dongfeng and the Al Ghurair group will see the launch of the VOYAH and MHERO brands of luxury EVs in the Saudi market.

Q2) When will cars from VOYAH and MHERO launch in India?

A) VOYAH and MHERO cars are expected to launch soon in the KSA as VOYAH is set to bring its flagship FREE SUV and DREAM MPV to the Saudi market.


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