Maserati To Celebrate The Year Of The Trident At The I.C.E. St. Moritz 2026

SAUDI ARABIA: The I.C.E. St. Moritz is a driving experience and event organised on the frozen Engadine Lake in Switzerland. This year, Maserati is celebrating its “Year of the Trident,” and as a result, they are going to be showcasing exclusives from their Fuoriseries customisation program at the event. Among other notable showcases at the event from Maserati include the MCPURA, GT2 Stradale, and historic models like the 300S. The event is set to be held on January 30 and January 31, 2026. The event will see Maserati demonstrate its luxury automanufacturing capabilities, specifically as 2026 marks the 100 years of Maserati’s Trident logo.

Maserati’s Year of the Trident

2026 is a major year for Maserati for more reasons than one. Firstly, the brand celebrates 100 years of its Trident logo, which was inspired by the Neptune fountain in Bologna. However, there’s something more as well. 2026 also marks 100 years of the Maserati Tipo 26. It was the first Maserati vehicle to carry the Trident logo, and it made its competitive debut at the Targa Florio, where it secured a class victory.

I.C.E. Village Event Timelines

One of the most exciting things about the 2026 I.C.E. Village event is that it will see a grand premiere of the Maserati Fuoriserie program. The program was launched in 2025 to allow bespoke exclusivity for select individuals. Participants in this program will be able to express their individual character in cars through innovation. Each car in this program will be a unique masterpiece and will be made with unprecedented levels of customisation that have never been offered before.

On January 30, the event will open with an I.C.E. Village Parade. On January 31, the Main Parade will start at 09:30 AM, followed by an Award Ceremony and Event Finale.

FAQs

Q1) What is the I.C.E. Village event?

A) The I.C.E. Village event is organised at the frozen Engadine Lake in Switzerland.

Q2) What is significant for Maserati in 2026?

A) 2026 marks 100 years of Maserati’s Trident logo; it also marks 100 years of the Maserati Tipo 26, which was the first car to carry Maserati’s Trident logo.

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